Floors solved per segment in real time, across every connected demand source. Every change carries its reasoning. Pricing stops being a spreadsheet exercise.
Demand moves constantly, and differently by geography, device, and audience. A fixed floor prices an average that never occurs: it caps revenue when demand spikes and loses fill when it softens.
Review cycles run on a human calendar. Bid landscapes do not. By the time a floor is revised, it describes a market that has moved on.
One site-wide floor averages segments with very different willingness to pay. Revenue is left on the table at the top, fill is lost at the bottom.
When a floor change moves revenue, the reasoning lives in someone's memory. Nothing to audit, reverse, or learn from.
Every segment gets its own floor, solved against a reconstructed view of what demand was actually willing to pay, across every connected source at once.
Win and loss signals build a demand curve per segment, so the revenue effect of a floor is estimated before it is applied.
Geography, device, placement, and context each carry their own floor curve. A high-value context is never priced down to match a low-value one.
Floors are re-solved continuously and written back through each SSP's own API. The price in market tracks demand instead of trailing it.
Every write records what it saw and what it expected. That is what lets the loop be scored, tuned, and reversed — and what keeps it moving toward maximum monetization instead of drifting.
Not a better dashboard for an analyst. The manual reprice loop goes away; the operator keeps control of the bounds it runs inside.
Intended operating characteristics. Realized cadence and granularity depend on SSP write limits and the segment dimensions available in your inventory.
Floor pricing reads the same joined data and writes through the same execution path as everything else. No parallel system with its own version of the truth.
Send a work email. We will get in touch about one segment: what it is priced at now, and what the engine would price it at.
Most publishers start in observe-only mode on one segment, comparing what the engine would have priced against what the manual floor did.